I Heart Girl

Each face and body in Jessica Yatrofsky's I Heart Girl confronts the clichs of conventional gender stereotypes. The kind of hyper-sexualised images of women we so often see in the media are nowhere to be found; instead, we are given a new picture of what contemporary female culture looks like. The photographs depict young women - naked, clothed, hard-featured, delicate, both alone and in pairs. Some subjects are adorned by tattoos, some have piercings. Together, the subjects repaint the cultural landscape of gender and show an alternative perspective on beauty.