How to Measure Attitudes

How to Measure Attitudes

by Lynn Lyons Morris, Carol T. Fitz-Gibbon, Marlene E. Henerson

185 pages· 1987· ISBN 9780803931312
About
This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

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