Entrepreneurship: Ideas in Action
by Cynthia L. Greene
50 pages· 2016· ISBN 9781305887527
About
Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as business owners. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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