When Ads Work
New Proof That Advertising Triggers Sales
by John Philip Jones
232 pages· 2007· ISBN 9780765621719
About
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
Discuss When Ads Work with other readers
Join or start a book club for When Ads Work on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for When Ads Work?
Sign up free on Readfeed, then browse public clubs or start your own club with When Ads Work as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss When Ads Work with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about When Ads Work with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.