The Tanning of America

The Tanning of America

How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

290 pages· 2012· ISBN 9781592407385
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Traces the rise of hip-hop from a niche genre to mainstream culture, revealing how it has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for marketing campaigns.

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