Mao in the Boardroom

Mao in the Boardroom

Marketing Genius from the Mind of the Master Guerilla

by Gabriel Stricker

304 pages· 2003· ISBN 9781429981262
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Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.

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