Marketing Myths That Are Killing Business

Marketing Myths That Are Killing Business

The Cure for Death Wish Marketing

by Kevin J. Clancy, Robert S. Shulman

308 pages· 1995· ISBN 9780070113619
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In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

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