Write to Sell
The Ultimate Guide to Great Copywriting
by Andy Maslen
191 pages· 2009· ISBN 9780462099750
About
Write to Sell is a guide to the practice of great copywriting---not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy. "Case notes" and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it. --
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