Hitting the Sweet Spot

Hitting the Sweet Spot

How Consumer Insights Can Inspire Better Marketing and Advertising

by Lisa Fortini-Campbell

257 pages· 2001
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About
The Consumer Insight Classic. Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

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