International Trade

The author developed information regarding U.S. competitor agricultural export marketing of high value products (in 1990). He concentrated on specific marketing practices, including market research, product development, and market promotion. This report details organizational structure, the relationship between the public and private sectors, funding sources, and market development practices of 123 foreign countries competing with the U.S. in high value agricultural markets. It also provides a summary of U.S. practices and compares competitor and U.S. programs. Some competitors have more experience in export marketing and adopt different methods of structuring coordination between the public and private sectors. Charts and tables.