Managing Business Interfaces

Managing Business Interfaces

Marketing and Engineering Issues in the Supply Chain and Internet Domains

by Jehoshua Eliashberg, Amiya K. Chakravarty

332 pages· 2005· ISBN 9780387243788
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About
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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