No Is a Four-Letter Word

Six-time WWE World Heavyweight Champion and renaissance man Chris Jericho explains his secrets to success in his trademark writing styleridiculous stories, hilarious referencesshowing how a small-town Canadian kid made his seemingly impossible dreams come true, against all odds. Organized around 22 principles, "No Is a Four-Letter Word" outlines Jericho's guidelines to achieving your dreams and making it to the top, explaining how his encounters with legendary musicians, actors, and wrestlers influenced each principle. Whether it's learning how to make any situation work to his benefit, spending money to make money, understanding to always sell himself, or letting go of losing the gig of a lifetime, Jericho takes you with him on his journey up success's ladder and shows you how to apply these principles to your own life."