Corporate Social Responsibility

Corporate Social Responsibility

Balancing Tomorrow's Sustainability and Today's Profitability

by D. Hawkins

280 pages· 2006· ISBN 9780230625815
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Many companies recognize the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach draws upon many contemporary examples to show how to balance short term profitability with long term sustainability.

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