The Power of Strategic Thinking : Lock In Markets, Lock Out Competitors

The Power of Strategic Thinking : Lock In Markets, Lock Out Competitors

Lock In Markets, Lock Out Competitors

by Michel Robert

206 pages· 2000· ISBN 9780071357777
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This text expands on one theme: the ultimate strategy is a proactive, offensive strategy that keeps surprising competitors and makes these competitors irrelevant. It shows any company how they can formulate and implement such a distinctive and winning strategy.

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