The Breakthrough Challenge

The Breakthrough Challenge

10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

by John Elkington, Jochen Zeitz

272 pages· 2014· ISBN 9781118539699
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Makes predictions about what the economic landscape will look like in 2020, 2050 and beyond as companies are forced to measure their results in social and environmental ways, rather than just on their profit margin as the bottom line.

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