
Meta-Luxury
Brands and the Culture of Excellence
by Manfredi Ricca, Rebecca Robins
208 pages· 2012· ISBN 9780230293571
About
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics, and heads of unique brands, brings insightful illumination to the paradigm of meta-luxury. Conversations include: Salvatore Accardo Hans Peter Danuser von Platen Paolo Fazioli Simon Jacomet Francis Kurkdjian Kauzmi Murose Horacio Pagani Renzo Piano Dr. Michael Scott Francesco Trapani
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