Contagioso
by Jonah Berger
256 pages· 2014· ISBN 9788873399957
About
"Contagioso" fornisce un set di tecniche pratiche e facilmente applicabili per creare lanci pubblicitari, diffondere informazioni, ideare cose o messaggi che la gente amerà e condividerà. Un testo che rivoluziona teorie e falsi miti sul comportamento dei clienti e sul viral marketing e che, a lettura conclusa, considererai uno strumento indispensabile
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