Реклама и продвижение бренда

Реклама и продвижение бренда

by Richard J. Semenik, Thomas C. O'Guinn, Chris T. Allen

773 pages· 2003· ISBN 9785765433904
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About
Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising and Integrated Brand Promotion, 3e continues the tradition of providing students with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow.

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