Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

by Chris Allen, Thomas O’Guinn, Richard Semenik

768 pages· 2008· ISBN 9780324568622
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Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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