The 11 Immutable Laws of Internet Branding

The 11 Immutable Laws of Internet Branding

by Al Ries, Laura Ries

192 pages· 2000· ISBN 9780060196219
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Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illuminate their ideas.

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