Experiencias y casos de comportamiento del consumidor

Experiencias y casos de comportamiento del consumidor

by Salvador Ruiz de Maya, Javier Alonso Rivas

378 pages· 2001· ISBN 9788473562652
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El estudio de las necesidades del consumidor; Cultura y comportamiento del consumidor; Grupos de referencia y líderes de opinión; Percepciones del consumidor; Aprendizaje y memoria; Personalidad y estilos de vida; Actitudes y cambios de actitudes; Procesos de decisión del consumidor.

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