How the Beatles Went Viral In '64
by Steve Greenberg
2014· ISBN 9781629211893
About
ÊAt Christmas, 1963, virtually no one in America had heard of the Beatles. And yet on February 9th, 1964, 73 million people watched the band perform on the Ed Sullivan Show, the largest-ever audience for an entertainment program up to that point. What happened in a mere six weeks that would allow for something so unprecedented to occur? ÒHow the Beatles Went Viral In Ô64Ó is an in-depth, serious examination of how a mix of luck, tragedy, ambition, mistakes, rivalries, technology and raw talent combined to launch the biggest pop juggernaut in history. Fans of the Beatles and anyone interested in understanding how cultural phenomena occur will find this book invaluable.Ê
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