The Unbreakable Rules of Marketing

The Unbreakable Rules of Marketing

9 1/2 Ways to Get People to Love You

by Jeff Berry, Cathey Armillas

274 pages· 2012· ISBN 9780985005405
About
All marketing is about getting people to love you. That's what it come down to, doesn't it? Love. This book is about the 9 1/2 rules that govern how to get that love--for you, your company, your products, your ideas, your casue, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.

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