网络营销导论
by 刘向晖
342 pages· 2005· ISBN 9787302109075
About
本书分为基础篇、方法篇和应用篇。系统论述了网络营销的理论基础和现实基础;介绍了网络营销实践中的各种策略和实战技巧;着重探讨了网络营销的理论和方法在各种具体场合下的实际应用。
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