消费者行为学/第七版/当代心理科学名著译丛
第七版
by 希夫曼, 卡纽克
767 pages· 2002· ISBN 9787561728703
About
本书包括:导论、作为个体的消费者、在社会和文化结构下的消费者、消费者决策过程四部分内容。
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