The Power of Corporate Communication

The Power of Corporate Communication

Crafting the Voice and Image of Your Business

by Paul A. Argenti, Janis Forman

294 pages· 2002· ISBN 9780071379496
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Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.

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