The 50 Plus Market

The 50 Plus Market

Why the Future is Age-neutral when it Comes to Marketing and Branding Strategies

by Dick Stroud

314 pages· 2007· ISBN 9780749449391
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Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies.

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