Lasting Change

"Rob Lebow and William Simon are on the money. Lasting Change isthe only way to go and it can only happen through shared values.Lasting Change is just great–a must read!"– Ken Blanchard, Chairmanand CEO, Blanchard Training & Development, Inc. and coauthor ofThe One Minute Manager. "Don′t miss this book! You′ll come away with some extraordinaryinsights into how great companies make the Shared Values Process anessential principle of their strategy."– John Sculley, principal,Sculley Brothers and former CEO, Apple Computer. "The concepts and examples are extraordinary. Lebow′s Shared ValuesProcess will prove to you that the tired old prescription of′fixing people′ is flawed. To improve performance, you must changethe ′context.′ This formula will work for any organization thatwants lasting change!" –Paul Horgen, President and CEO, IBMMid–America Employees Federal Credit Union. "Today′s leaders will need shared values simply to meet thechallenges ahead. The next generation will demand those sharedvalues. Lasting Change offers inspired yet practical advice forthose who seek to build organizations guided by a moral compass." –Dick Capen, author of Finishing Strong/Living the Values That TakeYou the Distance, former U.S. Ambassador to Spain and Publisher ofthe Miami Herald. "The book is well written, straightforward, and no–nonsense. Itholds your attention. It is a book I will certainly require in theMBA courses I teach." – Four–star general Warren D. Johnson, USAF(Ret.), Adjunct Professor, Wake Forest University. "Lasting Change is packed full of the stuff that makes great peopleand great companies–a well–packaged postgraduate education that issure to have a lasting impact on those who have the good fortune toread it. It′s a must read for entry–level neophytes and seasonedCEOs."– Harold Burson, Chairman, Burson–Marsteller. "A great collection of anecdotes and experiences that will help amanager develop into a leader. The book has a lot of information and is well written." –PhilipCrosby, CEO of Philip Crosby Associates II, Inc., author of QualityIs Free and The Absolutes of Leadership.