Success Factor: Change Management

Success Factor: Change Management

Change communication and change marketing as key success factors

by Reiner Czichos

364 pages· 2015· ISBN 9783648079003
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!-- Generated by XStandard version 2.0.1.0 on 2015-12-16T13:44:17 -- That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing? About the book: How to simplify the change process for your staff. Why change needs conflicts. Change marketing and innovation management. Change project management, organizational and process design. LIFO ®-charts and change-lexicon.

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