Strategic Planning: As Simple As A,b,c

Strategic Planning: As Simple As A,b,c

by David R. McClean

2015· ISBN 9781483422435
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If your organization wants to get better at strategic planning, you could hire expensive consultants eager to charge you as much as they can. Or you could demystify the process by reading this guidebook written by an accomplished businessman and former military strategic planner who explains that strategic planning means doing the right things, which is much different than doing things right.

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