Bounded awareness

Bounded awareness

by Dolly Chugh

Part of Working paper / Division of Research, Harvard Business School -- 05-037

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In this paper, we argue that people actually often fail to perceive and process stimuli easily available to them. In other words, we challenge the tacit assumption that awareness is unbounded and provide evidence that humans regularly fail to see and use stimuli and information easily available to them. We call this phenomenon "bounded awareness."

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