A Global View on Intercultural Management

A Global View on Intercultural Management

Challenges in a Globalized World

by Jürgen Rothlauf

360 pages· 2015· ISBN 9783110376289
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

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