"Pamper Yourself to Protect the Earth": Nature in Contemporary American Beauty Culture

"Pamper Yourself to Protect the Earth": Nature in Contemporary American Beauty Culture

216 pages· 2007· ISBN 9780549471325
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Methodological approaches include content and discourse analysis of beauty advertisements (Chapter Two), discourse analysis of corporate narrative and marketing materials (Chapter Three), and participant observation and semi-structured interviews (Chapters Four and Five).

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