Harvesting Minds
How TV Commercials Control Kids
by Roy F. Fox
210 pages· 1996· ISBN 9780275952037
About
Fox's groundbreaking study explores how kids respond to the TV commercials they must watch as part of their school day. After interviewing 200 kids in rural Missouri schools that receive the Channel One broadcast, Fox concludes that such commercials influence kids' thinking, language, and behavior, shaping them into more active consumers.
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