A Estratégia Do Oceano Azul
by W. Chan Kim, Renée Mauborgne
241 pages· 2005· ISBN 9788535215243
About
Apresenta o conceito de oceano azul, o espaço do mercado desconhecido, e esboça suas principais características. Avalia as consequências do lucro e crescimento, e discute porque sua criação é um imperativo crescente para empresas no futuro. Inclui exemplos de empresas da Europa, Ásia e Estados Unidos.
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