The Art of Floral Design
by Norah Hunter
608 pages· 2012· ISBN 9781418063030
About
Newly expanded and updated, the 3rd Edition of THE ART OF FLORAL DESIGN introduces the full range of floral design techniques, from basic to advanced, with vivid photographs, colorful illustrations, and easy-to-understand descriptions. The book balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, as well as techniques, tools, and specialties. Much more than a design book, THE ART OF FLORAL DESIGN, 3rd Edition prepares readers for 21st century careers with industry-specific discussions about distribution channels, marketing, advertising, finance, business practices, and labor issues. Instructors save time with the available PowerPoint slides, interactive classroom activities, and a full-color image library. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Discuss The Art of Floral Design with other readers
Join or start a book club for The Art of Floral Design on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for The Art of Floral Design?
Sign up free on Readfeed, then browse public clubs or start your own club with The Art of Floral Design as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss The Art of Floral Design with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Art of Floral Design with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.