Packaging the Brand

Packaging the Brand

Exploring the Relationship Between Packaging Design and Brand Identity

by Gavin Ambrose, Paul Harris

208 pages· 2011· ISBN 9782940411412
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About
"Packaging the Brand" is a detailed discussion of the most overtly commercial area of graphic design. This book explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging.

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