The Future of Brands
Twenty-five Visions
by Rita Clifton, Esther Maughan
112 pages· 2000· ISBN 9780814737668
About
In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge? The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success. Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.
Discuss The Future of Brands with other readers
Join or start a book club for The Future of Brands on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for The Future of Brands?
Sign up free on Readfeed, then browse public clubs or start your own club with The Future of Brands as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss The Future of Brands with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Future of Brands with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.