How Come No One Knows about Us?

"How Come No One Knows About Us?" is the practical, complete and often humorous public relations guide for organizations large and small that want to win big visibility in an information-saturated world. The author explains to readers in clear and easy-to-understand terms concepts like "The Secret to Everything," the "single most important skill" you must learn to get yourself into the press, and how to use proven traditional and new-media PR tactics. "How Come No One Knows About Us" is unique in that it puts all of the PR essentials in one place and is designed to be used by beginners and veterans alike as both a quick reference and an in-depth guide. The author shares his adventures and misadventures in PR Land -- from Congressional hearing rooms to high-tech companies, to TV studios, to the Panamanian jungle -- to illustrate his points.