Marketing Research, 12th Edition

Marketing Research, 12th Edition

by V. Kumar, David A. Aaker, George S. Day, Robert P. Leone

760 pages· 2016· ISBN 9781119255123
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Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.

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