Sales Promotion

Sales Promotion

How to Create, Implement & Integrate Campaigns that Really Work

by Roddy Mullin, Julian Cummins

300 pages· 2008· ISBN 9780749450212
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About
Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.

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