The Practice of Survey Research

The Practice of Survey Research

Theory and Applications

by Erin Ruel, William Edward Wagner, Brian Joseph Gillespie

360 pages· 2015· ISBN 9781483322537
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Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, authors Erin E. Ruel, William E. Wagner, III, and Brian Joseph Gillespie also address the challenges and issues of specific disciplines.

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