Essentials of Marketing

Essentials of Marketing

A Marketing Strategy Planning Approach

by William D. Perreault, Joseph P. Cannon, Edmund Jerome McCarthy

691 pages· 2010· ISBN 9780070172463
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This edition of Essentials of Marketing has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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