Horse Sense
How to Pull Ahead on the Business Track
by Al Ries, Jack Trout
231 pages· 1992· ISBN 9780452267640
About
America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.
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