Researching Organizational Values and Beliefs

Researching Organizational Values and Beliefs

The Echo Approach

by J. Barton Cunningham

232 pages· 2001· ISBN 9781567203721
About
Emerged from the Lewinian tradition of research into organizational behavior, motivation, and change, here is a conceptual but practical way for human resource professionals and others in today's organizations to understand better, more quickly and reliably, what the underlying human problems in their organizations are. The key to solving organizational problems is in the hands of people, and when people talk about the problems they experience, they are reflecting their values and beliefs. The way to get people to do that is through a style of inquiry called indirect questioning--the Echo approach. Readable, well illustrated with cases and examples, Dr. Cunningham's book will help executives at all levels understand better how people in their organizations are behaving.

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