Christianity Online

Christianity Online

Response to The Da Vinci Code as Impression Management

by John F. Dillon, William J. McKeel

154 pages· 2007· ISBN 9781934043684
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This study employs impression management as a template for understanding how "major Christian religions online" responded to public perceptions of "The Da Vinci Code." What were the characteristics of these messages? How did they compare to Church reaction toward negative popular fiction of the past, such as 1988s "The Last Temptation of Christ"> 172 pp. (Christian)

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