The Two-Second Advantage

The Two-Second Advantage

How we succeed by anticipating the future - just enough

by Vivek Ranadive And Kevin Maney

256 pages· 2011· ISBN 9781444730814
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What makes a great CEO, statesman, performer or sportsman is their ability to anticipate events before they happen... to predict where a business trend - even a football - is going a split second before anyone else. The Two-Second Advantage explores the science behind the ways our brains act as predictive machines and shows how you too can learn the skills to put yourself those vital seconds ahead of the competition. And now technology is becoming just as skilful - anticipating what customers want before they know, traffic jams before they occur, and snags even before the problems happen. Computers too are learning how to 'think' and help us be ahead. Success comes from predicting the future with the right information and the right help just a fraction before anyone else. So here's how to give yourself The Two-Second Advantage.

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