The Advertising Handbook

The Advertising Handbook

by Jonathan Hardy, Iain MacRury, Helen Powell, Sarah Hawkin

264 pages· 2013· ISBN 9781134718924
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This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

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