The Four Steps to the Epiphany

The Four Steps to the Epiphany

Successful Strategies for Products that Win

by Steven Gary Blank

281 pages· ISBN 9780976470700
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The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

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