Customer Lifetime Value
The Path to Profitability
by V. Kumar
99 pages· 2008· ISBN 9781601981561
About
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
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